Five reasons
to look away from the masterpieces.

Florence, Italy

The Other Side of the Renaissance

Florence is a city that knows how to make an impression.

The cathedral alone is enough to stop you in your tracks. Then there are the palaces, the paintings, the sculptures, and the rather overwhelming number of people who came here to admire them.

It's easy to feel like every interesting story has already been told.

It hasn't.

Take a closer look, and Florence begins to reveal some rather unexpected women.

There's a biblical heroine whose statue became part of the city's political history. A noblewoman whose death left behind questions that haven't entirely disappeared. And a young woman who, according to local legend, returned home after everyone believed she was dead.

You can imagine the reception.

Elsewhere, two women named Caterina became entangled in the extraordinary world of Renaissance power, where family names, marriages, and convent walls could determine the course of a life.

But Florence isn't only about the Renaissance.

A small piece of metal tells a story about children whose names were never known. And on an ordinary street near the Arno, the memory of a devastating flood reveals another side of the city: one that had to be rescued, cleaned, and put back together.

These aren't the stories you'll necessarily hear while standing in line for the Uffizi.

They belong to doorways, courtyards, old buildings, and details that are easy to miss when you're looking up at the masterpieces.

And that's part of the pleasure of Florence.

There is so much beauty here that you might forget to look at what surrounds it.

The city has had centuries to perfect its image.

You might enjoy discovering a few things that don't fit inside the frame.

Choose one.

You don't need to know what happens before you go. You only need somewhere worth walking toward.

Florence · 5 portals

Portal 01 · THE OTHER HALF

Ospedale degli Innocenti

Portal 02 · THE THIRD DOOR

Via del Campanile

Portal 04 · THE SAME DAY

Via de' Neri

Portal 05 · THE WOMAN WHO WAS MOVED

Piazza della Signoria

Portal 06 · THE OPEN CASE

Palazzo di Bianca Cappello

How it works here.

  1. 01 Find Open PORTALS and see the Florence experiences on the map.
  2. 02 Go Choose one and make your way to the real-world place.
  3. 03 Unlock The location-specific experience opens when you're close enough.
  4. 04 Experience What happens next belongs to the place you actually went to.
  5. 05 Keep Completed portals can become part of your personal journey.

Built for going alone.

JUNO PORTALS is designed primarily for women traveling alone.

That doesn't mean every experience has to be solitary. It means the product starts from a simple reality: sometimes you're already here, the day is yours, and you'd like a reason to go somewhere you might otherwise have passed.

We don't give you an itinerary.
We give you a reason to go.

Before you go.

Read the access note for the portal you choose. Some places are further out than they look on the map, and some are private or working places you only see from outside.

All five portals here are at free, public places.

Curiosity gets you there. Your judgment always comes first.

Questions about PORTALS in Florence.

How many JUNO PORTALS are there in Florence?

There are currently five published JUNO PORTALS experiences in Florence: THE OTHER HALF, THE THIRD DOOR, THE SAME DAY, THE WOMAN WHO WAS MOVED and THE OPEN CASE.

Where are the JUNO PORTALS in Florence?

Each portal is tied to one real place: THE OTHER HALF (Ospedale degli Innocenti), THE THIRD DOOR (Via del Campanile), THE SAME DAY (Via de' Neri), THE WOMAN WHO WAS MOVED (Piazza della Signoria) and THE OPEN CASE (Palazzo di Bianca Cappello).

How do JUNO PORTALS unlock in Florence?

Open the PORTALS map, choose a portal and go to its real-world location. You can see the portal on the map before you arrive. The experience itself unlocks only when you are close enough to the place.

Do any JUNO PORTALS in Florence need a ticket or have opening hours?

No. All five portals in Florence are at free, public places. Read the access note for each one before you go.

Pick one.
Then go there.

You don't need to know what's inside.

That's the point.