Twenty-two reasons
to look above the doorways.

Amsterdam, Netherlands

The Women Hiding in Plain Sight

Amsterdam has a peculiar habit of putting women in unexpected places.

On rooftops. Above doorways. In the middle of old stone façades. Sometimes holding a book or a child. Occasionally a whip.

You could spend days wandering along the canals without giving them a second thought.

Which would be a shame, really.

Because Amsterdam has some wonderfully strange stories to tell.

There's a tower named after women who supposedly cried as their husbands sailed away. Except the name might have nothing to do with crying.

A house decorated with six stone heads, supposedly commemorating robbers defeated by a fearless maid. The heads, as it turns out, belong to Roman gods.

And a small café where a woman once took a knife to her customers' neckties and hung the evidence from the ceiling.

Amsterdam has always had a certain sense of humor.

But its women's stories aren't all charming little curiosities.

Some are about money. A remarkable businesswoman helped finance the country's national bank, yet wasn't allowed to conduct business on the stock exchange herself. Another woman controlled her considerable fortune so firmly that she paid her husband an annual allowance.

Others are about the right to live differently.

A community of women built a life outside the usual expectations of marriage and convents. An artist made a successful business behind an ordinary canal-house façade. A young architect designed buildings under a name that wasn't quite her own.

And then there are the women who refused to leave things as they were.

Some arrived with spades. Others with speeches. A few brought a corset and a box of matches.

You'll find their traces scattered across the city, often in places that look entirely ordinary until someone tells you what happened there.

That's what makes Amsterdam such a pleasure to explore.

Its history isn't always hiding behind museum doors.

Sometimes it's just above your head, carved into a wall that thousands of people pass every day.

Twenty-two stories are waiting around the canals, courtyards, squares, and streets.

You may never look at an Amsterdam doorway quite the same way again.

Choose one.

You don't need to know what happens before you go. You only need somewhere worth walking toward.

Amsterdam · 22 portals

Portal 01 · A CORNER MISREAD AS A CRY

Schreierstoren · Prins Hendrikkade 94

Portal 02 · DIAMOND ON GLASS

Geldersekade 14–16

Portal 03 · A CEILING OF CUT TIES

Café 't Mandje · Zeedijk 63

Portal 04 · LIGHT ACROSS THE WATER

Oudeschans · house side opposite nos. 63–81

Portal 05 · A WHIP ABOVE THE SPINDLE

Spinhuis gate · Spinhuissteeg

Portal 06 · VIRTUES ABOVE, VERDICTS BELOW

Dam · east front of the Royal Palace

Portal 07 · EARTH BACK INTO THE GROUND

Corner of Rokin and Wijde Kapelsteeg

Portal 08 · A RIDER INSTEAD OF A VOICE

Equestrian statue of Queen Wilhelmina · Rokin

Portal 09 · THE CITY HOLDS THE WHIP

Rasphuispoort · Heiligeweg

Portal 10 · THE BURIAL SHE CHOSE

Begijnhof · entrance from the Spui

Portal 11 · A TOY NOBODY ORDERED

Gouwenaarssteeg 23

Portal 12 · A DATE IN DISGUISE

Korsjespoortsteeg 25

Portal 13 · A ROSARY IN PLAIN SIGHT

Noorderkerkstraat 14

Portal 14 · THREE GODDESSES AND A MAID

Huis met de Hoofden · Keizersgracht 123

Portal 15 · FORTY PERCENT FROM THE GALLERY

Keizersgracht near the Nieuwe Spiegelstraat (no. 566)

Portal 16 · A LIFE'S WORK FOR SALE

Corner of Kerkstraat and Nieuwe Spiegelstraat

Portal 17 · THE WIFE PAID THE ALLOWANCE

Museum Willet-Holthuysen · Herengracht 605

Portal 18 · A STUDIO BEHIND A FRONT

Prinsengracht 1021

Portal 19 · THE MAID WHO ASKED THE QUESTION

Weesperzijde 32 · on the Amstel

Portal 20 · A NAME SIGNED UNDER ANOTHER

Holendrechtstraat 1–47 at the Amstelkade

Portal 21 · A CORSET IN THE FIRE

Wilhelmina Drucker monument · Churchill-laan

Portal 22 · A MUSE WITHOUT A NAME

Chopinstraat 31 · corner of the Schubertstraat

How it works here.

  1. 01 Find Open PORTALS and see the Amsterdam experiences on the map.
  2. 02 Go Choose one and make your way to the real-world place.
  3. 03 Unlock The location-specific experience opens when you're close enough.
  4. 04 Experience What happens next belongs to the place you actually went to.
  5. 05 Keep Completed portals can become part of your personal journey.

Built for going alone.

JUNO PORTALS is designed primarily for women traveling alone.

That doesn't mean every experience has to be solitary. It means the product starts from a simple reality: sometimes you're already here, the day is yours, and you'd like a reason to go somewhere you might otherwise have passed.

We don't give you an itinerary.
We give you a reason to go.

Before you go.

Read the access note for the portal you choose. Some places are further out than they look on the map, and some are private or working places you only see from outside.

THE BURIAL SHE CHOSE depends on opening hours.

Prices and hours change. Check them on the day.

Curiosity gets you there. Your judgment always comes first.

Questions about PORTALS in Amsterdam.

How many JUNO PORTALS are there in Amsterdam?

There are currently twenty-two published JUNO PORTALS experiences in Amsterdam: A CORNER MISREAD AS A CRY, DIAMOND ON GLASS, A CEILING OF CUT TIES, LIGHT ACROSS THE WATER, A WHIP ABOVE THE SPINDLE, VIRTUES ABOVE, VERDICTS BELOW, EARTH BACK INTO THE GROUND, A RIDER INSTEAD OF A VOICE, THE CITY HOLDS THE WHIP, THE BURIAL SHE CHOSE, A TOY NOBODY ORDERED, A DATE IN DISGUISE, A ROSARY IN PLAIN SIGHT, THREE GODDESSES AND A MAID, FORTY PERCENT FROM THE GALLERY, A LIFE'S WORK FOR SALE, THE WIFE PAID THE ALLOWANCE, A STUDIO BEHIND A FRONT, THE MAID WHO ASKED THE QUESTION, A NAME SIGNED UNDER ANOTHER, A CORSET IN THE FIRE and A MUSE WITHOUT A NAME.

Where are the JUNO PORTALS in Amsterdam?

Each portal is tied to one real place: A CORNER MISREAD AS A CRY (Schreierstoren · Prins Hendrikkade 94), DIAMOND ON GLASS (Geldersekade 14–16), A CEILING OF CUT TIES (Café 't Mandje · Zeedijk 63), LIGHT ACROSS THE WATER (Oudeschans · house side opposite nos. 63–81), A WHIP ABOVE THE SPINDLE (Spinhuis gate · Spinhuissteeg), VIRTUES ABOVE, VERDICTS BELOW (Dam · east front of the Royal Palace), EARTH BACK INTO THE GROUND (Corner of Rokin and Wijde Kapelsteeg), A RIDER INSTEAD OF A VOICE (Equestrian statue of Queen Wilhelmina · Rokin), THE CITY HOLDS THE WHIP (Rasphuispoort · Heiligeweg), THE BURIAL SHE CHOSE (Begijnhof · entrance from the Spui), A TOY NOBODY ORDERED (Gouwenaarssteeg 23), A DATE IN DISGUISE (Korsjespoortsteeg 25), A ROSARY IN PLAIN SIGHT (Noorderkerkstraat 14), THREE GODDESSES AND A MAID (Huis met de Hoofden · Keizersgracht 123), FORTY PERCENT FROM THE GALLERY (Keizersgracht near the Nieuwe Spiegelstraat (no. 566)), A LIFE'S WORK FOR SALE (Corner of Kerkstraat and Nieuwe Spiegelstraat), THE WIFE PAID THE ALLOWANCE (Museum Willet-Holthuysen · Herengracht 605), A STUDIO BEHIND A FRONT (Prinsengracht 1021), THE MAID WHO ASKED THE QUESTION (Weesperzijde 32 · on the Amstel), A NAME SIGNED UNDER ANOTHER (Holendrechtstraat 1–47 at the Amstelkade), A CORSET IN THE FIRE (Wilhelmina Drucker monument · Churchill-laan) and A MUSE WITHOUT A NAME (Chopinstraat 31 · corner of the Schubertstraat).

How do JUNO PORTALS unlock in Amsterdam?

Open the PORTALS map, choose a portal and go to its real-world location. You can see the portal on the map before you arrive. The experience itself unlocks only when you are close enough to the place.

Do any JUNO PORTALS in Amsterdam need a ticket or have opening hours?

Yes. THE BURIAL SHE CHOSE depends on opening hours. The other portals are at free, public places. Check current prices and hours before you go.

Pick one.
Then go there.

You don't need to know what's inside.

That's the point.